There are two ways to access your open results from the Reports page in your account. You can ask your contacts to add you to their address book or to choose to display images in their email client to get more accurate open tracking. Similarly, open tracking won't work if your contacts or their email client have chosen not to display images. Because it relies on a hidden graphic embedded in your campaign code, open tracking won't work in Plain-Text Campaigns. Web beacon trafficking is the industry standard for open tracking and can give you a general overview of your subscriber engagement, but it does have some limitations. Automated replies, such as out-of-office messages, generally do not download this graphic, so they shouldn't count as opens. When someone opens your email with images turned on, that graphic is downloaded from our server, and it's recorded as an open on your campaign report. This open tracker graphic, or web beacon, is unique to each campaign you send. When open tracking is enabled, each time you send an email campaign through Mailchimp, we embed a tiny invisible graphic in the bottom of your HTML email. In this article, you'll learn about open tracking, how to view open results for your campaigns, and how to disable open tracking. Where open tracking is permitted by applicable law, you can leave this enabled and use the open statistics to segment your audience, target contacts, and send follow-up emails. Your campaign report will show which contacts opened your campaign, and how many total opens the campaign received.Ĭompare open results to other data in your account, such as e-commerce activity, to learn about contacts' behavior. Open tracking tells you if your contacts open the emails you send.
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